So you just purchased your aesthetic laser and you’re wondering how do I get clientele in my door? Marketing is a very important aspect of your business and just plugging the device in the wall with a sign in your window isn’t going to be enough. There is a lot of opportunity to grow your aesthetic laser business but just like any business it takes hard work to be successful.
There isn’t a simple 1 way marketing strategy to be successful. Some times the most unconventional creative ways bring in traffic through your door. Below are some marketing strategies that can be helpful to drive traffic through your door:
- Google Adword
- Facebook Ads
- Radio Ads
- Local Restaurants
- Local Gyms
- Local Salons
Navigating google Adwords can be confusing. Using googles key word planner you can run a report on your competitors website and create keyword campaign ads. Besides have an strong SEO strategy paying for google ads can help drive traffic through your door.
Creating a business Facebook page for your business is an important step to being found. Additionally, it is a cost effective way for running paid ads. Depending on way keyword you choose to run your ads with on Google Adwords sometimes the cost per click can be high. On Facebook you can target a relatively large crowd of people for an affordable price.
Gyms – Salons – Restaurants – Hotels
Working with local establishments offer great opportunities. Working with managers and individuals who organize printed menus or hotel brochures and be resourceful. Having the opportunity to have your business printed in a weekly menu can be a great opportunity to drive more traffic.
These are just some examples of how to market and advertise your laser tattoo or laser hair removal business. Creativity can be beneficial for driving traffic through your door.